Red Spade's approach to improving usability revolves around two concepts—the importance of the customer experience on your site and that a major overhaul or redesign is not necessary to improve usability.

At Red Spade, we strongly believe the customer experience should be at the very core of all business objectives for your site. Conversion rates, the dollar amount of items in the Shopping Cart, the number of calls or emails to Customer Service—all of these and more are byproducts of the degree to which customers' online experience is seamless and intuitive. Red Spade is an unflinching customer experience advocate because ultimately it is your customers' ability to accomplish their online goals with ease and efficiency that directly impacts your bottom line.

At Red Spade, we also believe small improvements in website usability can make a big difference in terms of improving the customer experience. It does not take a site overhaul or a major redesign to positively impact business metrics that matter. Relatively minor site alterations can result in higher conversion rates, reduce Shopping Cart abandonment, increase uptake on promotions, build brand, achieve greater customer loyalty—any number of outcomes that mean success for your website.

Our audit solutions provide a comprehensive review of your site's usability and deliver the means to positively impact the customer experience—not because that is the end in and of itself, but because improving the customer experience allows your company to realize a greater return on its web investment.

Learn how Red Spade's audit works:

The Audit
Hierarchy of Audit Intelligence
Audit Deliverables

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