Solutions
Our expert usability audits are actionable, independent, unbiased assessments of site usability. Through a proprietary metrics-driven process, Red Spade's audit solutions identify where customers get derailed and revenues are lost due to features and functionalities that compromise customers' intuitive online experience.
The term "audit" is key to understanding how we improve website usability. You can conceptualize a Red Spade audit solution by thinking of an audit of a company's financial records that measures compliance against a set of standards. Our audit works in much the same way in that we apply usability indicators to measure usability compliance.
Each Red Spade usability audit solution identifies usability violations on your website, delves into implications for customers and the company, and prioritizes detailed recommendations for making your website more usable. Audit findings are delivered via a hardcopy report that provides a framework for usability initiatives and enhancement strategies. Post-audit analysis offers a compelling picture of where customers are provided with a less-than-intuitive online experience and is key in revealing the gaps between the company's business goals for the site and the realities of the customer experience. In addition, Red Spade conducts a post-audit on-site debrief, allowing everyone who has a stake in the success of the website to hear audit findings firsthand. Red Spade's audit intelligence is a roadmap for optimizing usability on your website.
© 2007 Red Spade, Inc.
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